Partner & Sponsors


After 11 years of operation, Digicel Group Limited has over 12.8 million customers across its 30 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Cup. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Williams Industries Inc.

Williams Industries Inc. (WII) is a diversified Caribbean corporation with headquarters situated at Cane Garden, St. Thomas in Barbados. From its headquarters WII controls thirteen wholly owned and 17 joint venture companies in Barbados, St. Lucia, and other Caribbean Islands. These companies do business in manufacturing, electrical engineering, supply to the construction industry, waste recycling, water desalination, well drilling, real estate development, building and Equipment rental, sewage treatment, alternative energy, cellular communication and Tourism. The WII Group employs over 600 people. Over 300 of them are shareholders.


The Sol Group supplies fuels, lubricants, and LPG through an extensive service station network and supplies petroleum based products to commercial customers who are involved in shipping, luxury boating, aviation, mining, trucking and fleet operations.

Sol is the largest independent petroleum marketing company in the Caribbean basin, with operations spanning across 23 countries. This complex business is managed through talented local managers and is ably supported by a Corporate Head Office located in Barbados.

Our Brand Story

Our brand story began in 2005 when we first acquired Shell’s assets in the Eastern Caribbean, Guyana, Suriname and Belize. Through the purchase of Shell’s assets, we became a licensee of the Shell brand, which meant that all across the region Sol was the authorised distributor of Shell products and services to customers. Since then through the further purchase of assets owned by both Shell and Esso, Sol now manages a robust portfolio.

In 2009, the team at Sol made a strategic decision to solidify its presence across the Caribbean. Sol unveiled its first Sol Service Station in Haiti before moving on to the markets of Anguilla, St. Kitts, St. Maarten and the British Virgin Islands a year later. The Sol Service Station is characterised by a prominent orange and blue colour palette, which personifies the warm hues of the Caribbean landscape; it is further accentuated by a polished silver setting which supports the overall modern design of the station. The Group has since introduced Sol branded stations in Suriname as well as in St. Lucia and Barbados, strengthening its position as a permanent and prominent fixture in the region’s business, environmental and social landscape.

We have also made our mark in the aviation industry following the purchase of Shell’s aviation business in 2009 and have been servicing international and regional airlines through our business unit Sol Aviation Services Limited.

In 2014 Sol diversified further with the acquisition of ExxonMobil's fuels marketing businesses in the Bahamas, Barbados, Bermuda, Dominican Republic the Cayman Islands, Guadeloupe and Martinique allowing Sol to further expand its reach in the region. Sol entered into long-term fuels supply and brand licence agreements with ExxonMobil and as a result we will have a continuation of the Esso brand in these countries.

Since the introduction of the Sol brand in Haiti, The Group now manages a portfolio of 480 service stations, 14 aviation facilities, 24 marinas, and 32 import terminals.

Simpson Motors

Simpson Motors was founded in 1972 by businessman Kyffin Simpson. The company expanded quickly, initially through the success of the Suzuki line, followed eventually by acquisition of the Mercedes franchise. During this period the company earned an enviable reputation for exceptional after-sales service, which is maintained to this day.

Over the years, the company has added a host of popular passenger car franchises and has expanded its focus to include a line of commercial vehicles and equipment. The addition of Simpson Finance and Simpson Motors Used Cars then created new dimensions to the service offered.

With a well-stocked parts department and skilled, professional mechanical and body repair workshops, Simpson Motors is the all-inclusive package for automotive needs.

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